There are just certain things about living in St. Louis that all St. Louisans can relate to – enjoying toasted ravs, being asked where you went to high school, and of course Imo’s pizza. There’s just something about that thin crust and Provel cheese that you either love or you can’t stand, but you’d definitely know that unique combination anywhere.
So after starting our trip with an ice cream parlor, and then taking a little detour into city beautification land, Mercutio Krispytreats and I were ready to end our evening with a carry-out pizza from Imo’s because who could pass up such an opportunity?
Currently there are 96 or so Imo’s stores around the St. Louis area, but it all started with Ed and Margie Imo’s first pizza shop on Thurman and Shaw, where the cake was conveniently placed. Before getting into the pizza business, Ed and Margie had no prior knowledge of how to run a pizza shop but knew that the one thing St. Louis was definitely missing was a pizza delivery service. So in 1964 the first Imo’s pizza location was born and for a long time it was only open in the evenings for delivery or carry out. But with the success of their delivery idea and their signature thin crust and Provel cheese, Ed and Margie were able to open more and more pizza shops and serve us all the delicious pizza that seems to somehow signify St. Louis even to out-of-towners.
With all this glorious pizza knowledge in mind, and hungry bellies, Mercutio and I figured we’d find the cake, snap a few photos and then call in a pick-up order for our dinner. But because neither of us had ever been to the original Imo’s location, we thought finding the cake would be the difficult part, and per usual with cake hunting, we had no idea what was really in store for us.
We were feeling pretty good about things as we circled the intersection of Thurman and Shaw as we scouted out both the cake and a good place to park the car. After our customary selfies with the cake and general admiration of the artwork, we jumped back in the car to place the order for our dinner, which turned out to be such an easy task that we also had that part accomplished before we even left the cake in our rear view mirror. Now all we had to do was drive to the location, pay, and pick up our food and then be on our merry way, free to go home and enjoy the end to a great cake hunt.
We put the Imo’s location into the GPS and started in that direction, and things were going great until the GPS started having us make turn after turn after sketchy turn, and we started to get suspicious. We chalked our suspicions up to our rumbling bellies and patiently turned back to the GPS. But when we kept making circles and weren’t any closer to pizza heaven, we knew something was up. Finally, with thoughts of abandoning our pizza dreams dancing in our heads, Mercutio said he thought he can get us there from memory and we began again.
Thankfully the gods of Provel cheese were on our side because just a few minutes after Mercutio took over the directions, we saw the most beautiful sight: an Imo’s sign fast approaching. Once inside, we practically threw our dollars at the cash register as we hurried out the door with our pizza prize. Getting home was a snap, and once we hit the front door, only seconds stood between us and Provel cheese goodness, and it really all did seem worth the wait.